Grand Banks Implements Customer-Direct Sales Model

HOLLAND, MI – October 08, 2015 – Grand Banks (North America) will now offer a customer-direct sales model, foregoing the typical dealership experience for one that is exclusively customer-first and run by the most experienced and qualified yacht salespeople in the industry.

"This is a big but exciting change for us," said Dave Northrop, North American V.P. of sales and marketing for Grand Banks and Palm Beach Yachts. "Our main focus is supporting our customers and their needs. Especially with premium products like Grand Banks and Palm Beach Yachts, you should expect more from your relationship with your salesman and the company you choose to trust. We think a customer-direct team-fewer in numbers, but with an intimate knowledge of the product-is far more valuable than a multitude of part-time brokers."

Sales representatives will offer personal consultation regarding both the purchase of a new yacht as well as the brokerage support needed for the sale of an old one. They are equipped to match Grand Banks and Palm Beach customers with the information and support they need, including access to the same channels and techniques used by typical dealers as well as many other advantages unique to Grand Banks Yachts Brokerage.

"We're about providing service with a 360-degree view of our customers' needs and matching our clients with the right product, no matter what," Northrop said. "Even if our own products aren't the 'right fit', our sales professionals will make sure you find one that is. It's about customer relationships and the long-term view. We believe that providing honest and good service to clients is as important as the yachts themselves."

The sales and service team is designed to cater exclusively to the service needs and ownership experience of each client-no matter where they are. Grand Banks and Palm Beach sales offices are located in strategic regions across the U.S. from which sales representatives can travel within their regions to anywhere potential clients are located.

Representation in Rowayton, Conn., and Bristol, R.I., will cover the Northeast region of clientele; Fort Lauderdale representatives are available for those in the Southeast and Mid Atlantic; and the Holland, Mich., sales office is available for Great Lakes and West Coast customers.

"Making the experience of yacht buying, selling and ownership a custom and personal experience is what will set us apart from others as a premium brand dedicated to you," said Grand Banks CEO Mark Richards. "We hope that the trust and care delivered by this new sales and service model is a testament to our passion for the water, for our yachts and for our customers."
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Media Contact
Dave Northrop
1866 Ottawa Beach Road
Suite M
Holland, MI 49424
Tel: 206 352 0116
Fax: 206 352 1711


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